PARTNERSHIP BETWEEN
G.H.MUMM AND PATRICK JOUIN iD

The House of G.H.MUMM called upon this designer of international renown to create a range of practical implements that would enhance its products.
A close complicity was created between the brand and Patrick Jouin iD, who share a feeling for detail and for excellence in everything they do.
G.H.MUMM was seeking to transform its practical implements into objects of design expressing the prestige of the brand and its personality. Patrick Jouin iD suggested a range of practical accessories that ally functionality with design, and enhance the value of its trademark icon, the celebrated Cordon Rouge.
“Creating objects that echo an exceptional moment makes me feel fantastic. You don't design an object, you participate in a moment, and the memory of it will remain engraved in your heart”, affirms Patrick Jouin.