As the Champagne des Souverains, so great was the fame of the Cordon Rouge wine that it became the symbol of the House and of champagne as a whole. The wine lovers of today continue to worship G.H.MUMM Cordon Rouge and have made the cuvée France's premier and one of the world's favourite champagnes.
THE HISTORY BEHIND THE RED SILK RIBBON
Georges Hermann Mumm is the man to whom we owe the House's iconic cuvée. In 1876, to assert the quality of its champagne, the House decided to adorn their bottles with a red silk ribbon, a reference to the Ordre de Saint Louis and to the Grand Cordon de la Légion d'Honneur. Its success was immediate: a symbol of G.H.MUMM's excellence and expertise, the Cordon Rouge cuvée henceforth became a true benchmark all over the world.